Head of Product at Equiti Group. Ten years turning complex financial and commerce journeys into products people use, with results to show for it.
Four products, four hard calls. Each one started with a decision about what to build and what not to.
Case 01 / 04
Turned a fully manual KYC process into automated identity checks, AML screening and ongoing monitoring. Approvals got 90%+ faster.
Case 02 / 04
Launched Equiti's first mobile app in 2022, then led the rebuild into one app for trading, gold, investing and wealth.
Case 03 / 04
Brought TradingView to clients across three entities, including clients registered with more than one.
Client enters their email address
System identifies the client's entity relationship
Logged in automatically
Client chooses which to use
Case 04 / 04
Defined a new investing proposition with 21,000+ instruments across the US, UK, EU and UAE.
Faster ID checks alone wouldn't have fixed onboarding. Screening and monitoring had to go too.
Some clients sit in more than one entity, so the login had to work for them first.
Investors need buying power and settled cash, not margin and leverage.
No trade happens without the client confirming it.
Some of the best product people I've worked with came from QA and business support.
First place out of 29 teams, Equiti AI Hackathon, May 2026
Equity Markets Certification (EMC), Wall Street Prep
Want to talk product in regulated fintech, building teams or AI in financial services?
I'm always happy to compare notes.