Speaking
I speak about building financial products for regulated markets: what it takes to make them simple for customers and solid for compliance.
Topics
Automating compliance without hurting the customer experience.
Lessons from taking onboarding from fully manual to automated.
One product, several regulated entities.
Designing logins, accounts and journeys for clients who don't fit neatly into one entity.
Keeping people in control of AI in finance.
Designing AI assistants where nothing consequential happens without the customer's say.
From CFDs to investing.
Why a new asset class needs new language, not just new screens.
Growing product teams in the region.
Bringing people into product from QA, operations and business support.
Short bio for organisers
Ahmad Yousef is Head of Product at Equiti Group in Amman, where he leads trading and partnership products across several regulated entities. He joined Equiti in 2020 as a founding member of its product team, helped grow it from two people to around 50, and hired most of its early product talent. Before that he worked on digital commerce at Royal Jordanian and Kayali Group. He holds a computer science degree from German Jordanian University.